Her approach towards fashion is instinctive and she would rather call herself an artist than a fashion designer. One of the most talented, young designers on the block, Delhi-based, Aneeth Arora has come a long way in the fashion industry. From witnessing dreary response from the spectators at her very first show in 2007 to opening up her new collection to a choc-a-block hall filled with fashion enthusiasts in 2014, cheering and celebrating her magnificent work, Arora dares to bend genres and yet carve out a niche in the realm of fashion.
Her silhouettes are classy and understated; her relaxed and untailored approach to layering, capacious yet not overwhelming, casts a vintage look to her garments. Also, her colour palette that mostly comprises of muted hues like pale mustard, white, black, dark blue and beige makes her clothes look all the more sophisticated with powerful, under lying drifts of the rural spirit.
Fashion philosophy: when it comes to fashion, my ideologies are based on the belief that I should be able to emulate whatever I observe around me, which strikes a cord with my fashion sensibilities in a wearable form to people. I travel a lot of rural India and I am a very observant traveler. I try to absorb as much of local aesthetics as I can because I feel rural India is the real trend-setter and its gorgeous whimsicality has been my muse since time immemorial.
Changing consumer tastes: I am a firm believer of the fact that every single person has their very own fashion appreciation pattern. So, my only conscious attempt in the whole dynamics of ‘changing consumer taste’ is to provide clothes to people that will clout them to re-think their perceptiveness. I am not here to alter mindsets; I am just her to make an impact.
Latest on the rack: My Fall/Winter collection truly lived up to the very essence of the season—for the very first time, every single garment is made of wool. We sourced wool from various corners of India, be it Kashmir or Kulu and the textile was hand-woven. Also, we tied up with an Italian company to produce hand-made wool jersey for us. The modus operandi of this collection was to keep the tradition of hand-made craftsmanship alive by juxtaposing artisans and artistry from different corners of the world.
Business of fashion: I feel over the period of five years, people have become overtly sensitive towards age-old traditions and crafts of our country; not only in India, but on a global forum too, traditional techniques and art forms are being much appreciated. Since our foray is hand-crafted textiles, this has helped in putting us on a more comprehensive pedestal. This is the perfect time for brands like ours to grow and evolve.
Wearability vs. trends: Péro is all about wearable clothing; so we never really had to struggle to balance trends. We aim at culling out inspirational tales from rural India and portray them in our outfits; so the trends that come out, consequentially are always balanced.
Future plans: I take one day at a time and try to make the most of it. If, you ask me about the next collection, I would say, it’s an ongoing process and we are always working on the ‘next’ collection.
The brand essence: Péro means ‘to wear’ in Marwari. The brand symbolises and celebrates the beauty of traditional, hand-made Indian craft. Every piece that we make is touched by many artisans before they hit the racks. So, each garment is enthused with unique adroitness and taste. The main aspiration is to keep the roots alive.
The Péro woman: A woman who is very sensitive towards what she wears will wear my clothes. She would choose comfort over style and would want to feel the beauty of the garment; she would not pick up a garment just on face-value, but would pick up attires to know the hidden tales behind its birth. She would let the pieces interact with her. She would treat the whole experience in a poetic way.
Source of inspiration: I pick up strands of creativity from everything that I see; it could be good music or great food too. Small things on a rugged road to the torn weave on a road-side beggar—everything around me fills me up with vision and spark.
Favourite designers: I had interned with Abraham and Thakore and I love their take on textiles; the simplicity in their work, which results in procuring amazingly chic outfits, leaves me waiting for their next collection, always! I also look up to Sabyasachi Mukherji; the way he has done is branding is remarkable. Also, his ways of combining techniques is quite noteworthy too. I also admire Rajesh Pratap Singh.