Fourseven.in has breathed in freshness into the arena of lightweight jewellery. ‘Choose happy’ is their motto and the brand was established to celebrate free-spirited women. Carving a niche in the realm of online selling, this brand majors in charms, necklaces, bracelets, rings, earrings and anklets, in sterling silver and semi-precious stones.
Their creations are simple yet very elegant; some pieces narrate stories and some reflect different mood palettes. These little baubles can be mixed and matched in different ways; for instance, collect your favourite charms and wear them with your anklet, or perhaps you can hand them all with your neck piece. You can also attach a charm to your ring for an edgy look. Blending aesthetics of daily Indian life with modern-day jewellery, this brand has culled out some very interesting pieces.
The name Fourseven portrays the belief that centuries of external governance over India’s rich heritage culminated in 1947, with the resonance of a unified message- “We are proud of who we are – let us flourish and shine on our own”. The brand believes that this spirit lives in every woman who chooses their jewellery as a reflection of their individuality.
The brand firmly believes in the core concepts of eco-friendly production; hence, they use up-cycled, recycled and eco-friendly products in their supply chain as much as possible.