Moavi draws its roots from old Indian textiles in an attempt to reinvigorate traditional weaves and give them their much-deserved limelight in today’s world of fashion. The brand is working towards re-introducing weaves that are on the verge of extinction—they are incorporating Muga silk, Pat silk, Eri-silk, Tusser silk, Linen, Mercerized-cotton and real Zari, creating pure magic beyond boundaries.
To start with, Moavi has introduced clusters from, Assam, Rajasthan and Madhya Pradesh and they plan to cover all states eventually to create designs, which will procure holistic aesthetics of our traditional and contemporary eccentricities.
Having great passion for both fashion and sustainability, Kavita and Anmol Badsra, each with years of experience in design and consulting, lead Moavi. Moavi wants to be known as an organisation that uses design as a means to address the most important issues of our times by providing sustainability in life of our weavers and artisans.
Textile industry, despite being the second largest employment generator segment in our country has not been able to provide sustainable livelihood to our highly skilled handloom weavers in almost all states. We believe, the industries of fashion, textile and design offers unique effective opportunities for designers, craftsmen and consumers alike to contribute to the alleviation of poverty by being ethical about one’s fashion choices without sacrificing style.
About the Collection: Ekam—Ekam is literally Moavi’s first step towards envisioned future of Indian handloom sector. This collection draws inspiration from Indian mythology, ‘Ramayana’ depicting each khand/stage of the tale in every product through hand-weaving, hand-embroidery or intricate block printing techniques.
The color palette brings forth bright Indian hues like, haldi yellow to sindoori red, deep indigo to metal tones of gold and silver, each shade narrating a different story. We have started with hand-woven saris and dupattas and are working towards expanding the collection further to constructed blouses, jackets and kurtas, wherein planned silhouettes are simple yet feminine and perfectly suitable for work-wear, as well as light occasion wear.