Designer Ankita Chaudhury explores different layers of happiness and joy through colours and this very thought is the quintessence of her label SAAJ.
SAAJ brings forth playful, feminine and eclectic use of colours. In her Spring/Summer 2015 collection at the Wills India Fashion Week, Ankita unveiled a collection that showcased ‘white’ and ‘gold’ in multifaceted avatars.
Crop circles and the observable symmetry of nature have been the fundamental driving force behind this collection. Natural fabrics like, jute, cotton, linen and flax have been moulded and embellished to create a symbiosis between the natural feminine shape and the sophistication of natural geometry.
Silhouettes have been tuned to a modern and urban chic attitude and the juxtaposition of materials ranging from metallic yarn to traditional gota adds an allure of luxury to the collection.