Ashutosh Maheshwari is the proud owner of Lemon Trunk—as the name resonates, this label celebrates the best of quirk and pop art, printed innovatively on bags. Their designs are vibrant and refreshing, and their colour palettes are spunky. From floral patterns in shocking hues to Aztec prints in a brand new avatar, this label has struck a chord with the young and peppy! Ashutosh talks to us about LT’s fun designs, pocket-friendly rates, and their range of products.
How did Lemon Trunk come into being?
Lemon Trunk came into being on a simple idea—‘We want to see India using beautiful, designer products’. The quickest way to achieve that was by creating a product that was mass-market and affordable, but without comprising on quality. Tote bags haven’t really evolved in terms of design and style and therefore, seemed like the best place to add our spunky, young and visually appealing designs.
Why did you choose this name for your brand?
I wanted a name that was fluous…a word that isn’t restricted to a particular style or product, and is young and fun. ‘Lemon Trunk’ had the perfect ring to it and seemed like the right name that would appeal to my target audience.
Tell us about your products
At Lemon Trunk, we design fun products. We use the finest quality materials and printing processes to make our prints look alive. Right now, we’ve launched our College Tote Bag in close to 30 prints. In the next couple of months, we will have added slings, satchels, messenger bags, laptop bags, tablet sleeves and shopping totes to our range, along with more prints. We want to have something for everyone!
Tell us about the upcoming summer trends in tote bags…
We feel, the summer trend this year is going to be easy going—big bags, which are easy to carry, with smart prints in bright colours. Apart from this, of course, the one thing that will always be in demand is innovation in designs.
You may check out the latest Lemon Trunk designs and bags at the Kala Ghoda Arts Festival, from February 7 to17 in Mumbai or shop for their products on Flipkart http://www.flipkart.com/search?q=lemon+trunk&as=off&as-show=off&otracker=start or Myntra http://www.myntra.com/lemon-trunk?userQuery=true&s=acl