A Happy Space. A Colourful Space

Anupamaa Store - Khan Market

Anupamaa Store – Khan Market

Nestled in the heart of Khan Market, New Delhi, the vibrant colours and prints highlight and bring to fore the new Anupamaa by Anupama Dayal flagship store. Spanning 400 sq feet, the new store space brings alive the label’s true essence – vintage meets bold and western.

Anupamaa Store - Khan Market

Anupamaa Store – Khan Market

Planned, conceived and designed by prominent fashion designer, Anupama Dayal, the store features hand-painted flowers and buds along the pale ochre walls and ceiling. Bringing alive the old Delhi, Mughal vibe in the label’s signature colour palette, the store echoes the brand’s ‘raison d’etre’ – revival of the ancient, almost forgotten hand printing techniques of India.

Anupamaa Store - Khan Market

Anupamaa Store – Khan Market

Details like the mascot puppet Hosnara at the entrance, resplendent in a rose pink skirt and a headdress of a hundred flowers, the tapestries along the walls and the designed mirror inspired by the India Gate accentuate Anupamaa aesthetic. With myriad local elements and nuances running through the store, the design and concept has been carefully thought out to capture the label’s bohemian spirit.

Anupama Dayal

Anupama Dayal

An expansion from the previous store in the same neighborhood, the new Anupamaa store encompasses the brand’s product range from the colourful and eclectic garments and accessories to the newly launched Anupamaa Home line.

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