Synonymous to skillful artistry and vintage luxury, one of India’s most celebrated couturiers Anju Modi launched her flagship store at the swanky neighborhood of Defence Colony, recently.
Speaking on the Launch, Anju Modi said – “It’s always exciting to work on new projects and reach new clients, and that has been the attempt with this store. My flagship store has been created keeping in mind my design ethos and is an extension of the label’s style and aesthetics. Every element and detail on the store has been created and designed with a lot of thought and deliberation, and I look forward to connecting with a wider audience and my discerning customers through this space at the new ‘Couture street’ Defence Colony.”
The Anju Modi flagship store is a culmination of the designer’s ideologies and inspirations that are rooted deep in the Indian culture. Conceptualized by the designer with the talented duo – Nidhi Aggarwal & Jaisika Nagpal of Studio Incept & Design Staple (who have also designed Anju Modi’s store in DLF Emporio) – the nuanced details of the store from the weathered stone at the entrance, indigo walls, floor tiles and screens with gold foiled motifs are design elements and inspirations from Anju Modi’s travels within the country and architectural design references from the India’s rich history.
The label will retail the Bridal & Trousseau pieces, Ready to Wear & Pret lines and Menswear pieces at the flagship store.