Ri Ritu Kumar—bespoke label by Ritu Kumar launches the new festive winter campaign for 2015 with a beautifully crafted story that weaves through the festivities surrounding a ‘wedding’. Conceptualized by Amrish Kumar and photographed by Farrokh Chothia, the campaign has been shot in the stunning Sujan Singh Palace, Jaipur.
The campaign portrays the cast of the most important women in an Indian wedding—mother of bride, mother of groom, the bride and sister of the bride; each have their part to play in the story. It is testimony to the great repertoire of the Ritu Kumar design house, which has been worn by generations of Indian women.
Upholding Ritu Kumar’s aesthetic sense, the campaign is elegant and beautiful without being overtly loud. The images have been laced with a quirky tongue in cheek humor, which almost coaxes you to imagine the dynamics between these women.
Featuring choreographer Vidyun Singh as the mother of the bride, a special appearance by Simar Duggal after a long hiatus as the groom’s mother, Pooja Mor, the new New York sensation as the blushing bride and Mariette, a bright new face on the fashion scene as the young sister—the campaign brings together vibrancy and grandeur of a true ‘Ritu Kumar’ style wedding.