Anouk, a fashion brand from Myntra, unveiled a new collection in collaboration with Masaba, which masterfully combines quirky designs of Masaba with contemporary ethnic styles of Anouk. The trendsetting signature line ‘Masaba for Anouk’ offers stylish apparel in bright colours and eccentric patterns, bringing cheer to traditional ethnic wear. ‘Masaba for Anouk’ collection is young, unapologetic and demands responsibility of being the centre of attention.
The new collection explores Masaba’s signature usage of strikingly unique motifs that capture her fascination like the lock and key, parrots, sunflowers and pointed pencils. The trendy apparel ranges from kurtas and SKD’s to dhoti pants, tops, palazzo pants and jumpsuits. The silhouettes are sharp and geometric, its etched symmetry drawing vision to follow the lines.
Describing the rationale behind the new collection and her involvement in the brand, Masaba, Creative Director, Anouk said, “This collection is close to me as Anouk personifies every young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion and loves unique bold design concepts. I am happy to have designed a collection that brings out her many facets and the intense colour palette reflects her profound persona.”