Vvani by Vani Vats is an Indian ethnic women’s wear label launched in January 2014. The young designer believes, clothing is an essential element in expressing one’s identity, hence she offers fashion that is classic, eternal and distinctive. The label is a depiction of royal Indian handcraft, which she intermingles with archaic Indian embroideries and techniques in unconventional designs.
The brand started with a dream of making every Indian woman feel beautiful and strong. Vani takes pride in enhancing style of a woman by adding handcrafted beauty to each product. The boutique can be considered as mecca of ethnic wear as every design exudes rich heritage of India. Her ensembles are a combination of intricate aari and zardozi embroidery work.
The maiden collection of the brand is inspired by various old hand embroidery techniques of zardozi and aari, intricate geometric patterns, and Islamic tessellation architecture. Vani has employed the playful chemistry of old techniques of surface texturing using new materials and innovative designs. The opulent designs by Vani look delicate and feminine along with a strong style statement. With people losing faith in Indian handicrafts and the cultural fabric of the country going for a toss this attempt seems to give a breath of fresh air into the realm of Indian ethnic wear.
Keeping in mind the upcoming festive season, Vani has kept pastel shades in the colour scheme of her cheerful collection. To create statement pieces for brides-to-be she has brought forth bright, innovative colour combinations like mint with fuchsia pink, and more.