In the era of startups, three IIM Calcutta Alumnus have come out with a unique service providing app—StyCity. This app caters to women (mostly) and men; and it offers beauty, wellness, fitness and sports services. They are only functional in Gurgaon for the time being; but, they plan to invade greater territories soon. The founders, Ajay Bansal, Alok Sinha and Abhishek Reddy speak to The Lifestyle Potpourri about what lead them tap this market, and their special Women’s Day plans.
“We conceptualized Stycity sometime back in June last year. We could sense a business opportunity looking at a number of problems and inefficiencies in the way customers (including ourselves) interact with the beauty, fitness, and wellness ecosystem—lack of reliable information about various options (both in terms of services as well as service providers), lack of transparency in pricing, lack of relevant, structured content and knowledge to list a few… Also, despite a few branded chains doing well in these segments, the market today is largely unstructured, and businesses can do well with all the help they can get in terms of not just marketing and showcasing themselves, but also in running their operations in an efficient way (read: capacity utilization, moving away from blind discounting, etc.),” says Alok.
StyCity endeavors to be the definitive platform for all of customer’s needs in this space—from looking for quality options to hassle-free booking of services, from understanding about the kind of products that’s right from them, to being able to procure the same conveniently, and from being able to access expert advice to being able to share their own experiences and learnings. Their approach is highly data and peer-review driven, with customer experience and relevance being the ultimate objective.
Yours is a start-up catering mostly to women. Are you planning anything special for women’s day? — “While women do consist of a good chunk of our clientele, our offerings are just as relevant for men. We constantly try to create campaigns and offerings for all our customers, and in the same spirit we have a special Women’s Week offer from March 6 to 13. We have curated some very interesting beauty packages specifically targeted towards women—from some classy party packages to pamper-yourselves packages, to some basic beauty needs packages—we believe our package designs cover every women’s beauty needs. We are offering these packages at several of our partner salons at very attractive prices. Since we believe women’s day is all about making women feel special, we have even thrown in a complimentary pick-up and drop facility amongst other surprises with every package booking. We have also pledged a portion of our revenues during the month of March towards working with women-oriented NGOs as a small gesture of gratitude towards womankind,” explains Ajay.
How do you plan to execute women’s day marketing strategies? — “We plan to interact with our women users at a personal level and do whatever little we can to make their women’s day experience with us special; and a strong word of mouth/ testimonial/ sharing on social media platforms will form a strong leg of our marketing strategy. We are also looking to make some noise on our own on social media channels too. Collaterals in form of pamphlets, flyers, stickers will be put up in our partner salons/spas, distribution through newspapers and some door-to-door distribution is on the agenda too,” states Abhishek.
So ladies, don’t waste a single second—download StyCity’s app on your android phones now or visit their website today to avail amazing offers. Men take note: surprise your better half today by booking a beauty, wellness or fitness session! Happy Women’s Day you all.