PostFold is an online men’s and women’s wear apparel brand started by Ashish Gurnani and Aashray Thatai, headquartered in Gurgaon. The brand targets young professionals looking for ‘desk-to-dinner’ apparel, which means clothes that work for both work and after. All the products are extremely high quality whereby it is trying to bridge the gap between affordable low quality apparel.
PostFold’s new Spring/Summer Collection 2016 is out and is split in 3 broad categories, which are bloom, elegance and matrix. Bloom has got a quirky appeal and it talks about playful traditional prints with classic modern touch. Elegance is fresh and softer; it combines creamy pastels with crisp shapes. Whereas, Matrix sees a lot of black and white influence, and fabrics have fluidity to them; and the silhouettes are created in order to have a 3D look.
Be it design, comfort or fabric—every detail has been worked to the minutest level offering utmost comfort and ease. Each fabric is shortlisted keeping in mind: current trend, comfort and durability like cotton, supima cotton, liquid ammonia finish poplin, Linen (both woven and knit) and jacquards. With subtle and bright colours like antique whites, cosmetic blush, baked clay, spiced amber, coral, fresh mint, periwinkle and plum—you can keep up with your fashion quotient in style.