Nimai, India’s first multi-designer jewelry brand marks its foray into the ecommerce space with launch of SHOPNIMAI.com.
Nimai curates work of over 55 established and emerging jewelry designers from India who endorse the spirit of handcrafted work that is artisanal, contemporary and ‘Made in India’. The current roster includes celebrated names such as Eina Ahluwalia, Suhani Pittie, Outhouse, Deepa Gurnani, Valliyan, Zariin, Dvibhumi, Bangdar Sarali, Absynthe Design, Chicory Chai, Misho Designs, Metallurgy, Olio, Vasundhara Mantri, Baby Bania, and Rara Avis amongst others.
The designers experiment with unique mediums and techniques such as paper, wood, cement, clay, nuts, bolts, fuse, leather, glass, discarded watch parts, lava stones, shark teeth, fossils, brass, copper, silver, semi-precious stones, bidri, enameling, fretwork, steam punk and almost anything to create jewelry with strong visual narratives.
Speaking on the occasion, Pooja Roy Yadav, Founder and CEO, Nimai, says, “Ever since our launch in 2013, Nimai has strived to create an interactive platform that celebrates curious concept jewelry by artists from different regions of India. Nimai encourages these artists to work with traditional workmanship to create beautiful jewelry that has global appeal yet is deeply rooted in India.”