Indian fashion designer Purvi Doshi showcased an exquisite collection titled ‘Rhythms of Desert’ at Bangalore Fashion Week W/F 2016. Purvi’s collection this season comprised of geometric patterns with floral highlights, coupled with a vibrant color palette, inspired by the Gypsies of the desert that are an integral part of folk art of India. The garments had a spread of oases-like Parsi embroideries incorporated with contemporary designs and silhouettes exclusively made in Khadi fabric.
‘Rhythms of Desert’s’ core lies in sustainability. This collection celebrates the spirit of ‘Make in India’, as it is made out of purely hand-woven, India-made Khadi fabric. This collection symbolizes one more move towards popularizing these forgotten arts that helps generate employment at the grass-root level.
Designer Purvi Doshi says, “India is so vast and so rich in culture and heritage. I always wanted to promote the natural fabrics we have in our country; it is a beautiful way to progress. The collection is very close to my heart as I enjoyed every minute of cultivating it, and there was a lot of hard work put into it.”
‘Purvi Doshi’ – the label celebrates India’s crafts and weaves by combining traditional techniques with contemporary designs moulded into beautiful nature-friendly and eco-fabulous clothing. It chronicles and restores heirloom traditions from the heart of our villages and fashions them into contemporary tales. The label collaborates closely with artisans, helping then create better livelihood.