For woman seeking contemporary, and elegant designs, combined with comfort and warmth this winter can now shop the fall/winter collection by Jyoti Sachdev Iyer on Pernia’s Pop Up Shop.
Jyoti Sachdev Iyer is one of India’s leading fashion designers who burst into the fashion world in the late 1990s. She is counted amongst the creative and innovative designers of the country. The label ‘Jyoti Sachdev’ is available at premium outlets in London, Milan, Sydney, Calcutta and Bangalore. This season, Jyoti Sachdev Iyer showcases simplicity and timeless elegance through her latest collection. With a keen affinity to the design philosophy of less is more, her designs continue to embrace the art of draping and layering while highlighting details that lend a delicate yet defined aesthetic. Her keen admiration of handmade fabrics and textiles like mulls, silk, muslin and khakis flaunt a rare interplay of hues and textures.
As the brand continues to grow popular amongst women for it’s perfect balance of simplicity and grandeur, designs from the label reflect the persona of the urban, well-informed woman of today, conscious of her heritage, but not bound by it.