Revlon launches The Love Project

 

Lady Gaga, Ellen DeGeneres and Pharrell Williams have teamed up on a new campaign for Revlon. The trio star in the brand’s latest video for its social campaign ‘The Love Project’, which aims to raise money for charities including the WHA (Women’s Heart Alliance), the Born This Way Foundation founded by Lady Gaga in 2012, From One Hand to AnOther and the Trevor Project.

The video sees the stars explaining what love means to them, with their definitions ranging “love is a light in the dark” (Pharrell), to “love is why we’re here” (Ellen) and “love is being at my Grandma’s house” (Lady Gaga). The soundtrack to the film is Lady Gaga’s single ‘A Million Reasons’.

The campaign is urging people to share their own definitions, using the hashtag #Lovein3words, as well as donating to the charities, which cover issues such as kindness, heart disease, young people’s counselling and investing in future generations.

“The Love Project is the beginning of a social movement, which aims to inspire more love, acceptance and caring in the world,” says, Revlon’s Senior Vice President Marketing, Carlos Barreto.

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