Dupattas get an exciting makeover

Yoshita Couture

Yoshita Couture

 

Traditional outfits are brimming with countless styles in an attempt to polish up a brand new wedding or festive look. Adding some more spice to this, Designer Yoshita Yadav of label Yoshita Couture is here to offer some eye-catching combinations of dupattas and jackets with contemporary lehengas moulded in unique styles.

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Shades of India Unveils the BAIYU Collection

BAIYU Collection

BAIYU Collection

What’s better than a nice rainy day spent with friends, reminiscing old times over coffee? Shades and white –Baiyu celebrates this spirit as it introduces #SOIfriends through its monsoon launch. The Baiyu collection is an ode to the rainy season in Japan known as baiyu, which literally transforms to ‘plum rain’, because it coincides with the season of plums ripening.

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The Alchemy of Handloom by ‘MOAVI’ : An ode to India’s heritage weaves

Maovi

Maovi

Moavi draws its roots from old Indian textiles in an attempt to reinvigorate traditional weaves and give them their much-deserved limelight in today’s world of fashion.​ The brand is working towards re-introducing weaves that are on the verge of extinction—they are incorporating Muga silk, Pat silk, Eri-silk, Tusser silk, Linen, Mercerized-cotton and real Zari, creating pure magic beyond boundaries.

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Anushree Reddy for Lakmé Fashion Week Winter/Festive 2014

Anushree Reddy with Showstopper Nargis Fakhri

Anushree Reddy with Showstopper Nargis Fakhri

Since her debut at Lakmé Fashion Week Summer/Resort 2013, Anushree Reddy has made great strides in the fashion world. Her collection ‘Portobello – The Indian Chapter’ at the Winter/Festive fashion week had a vintage spin on age-old floral prints but with an innovative fashionable twist for her heavily embroidered garments.

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Anita Dongre for Lakmé Fashion Week Winter/Festive 2014

Anita Dongre with Niladri Kumar

Anita Dongre with Niladri Kumar

Inspired by the crafts and textiles of India, Anita Dongre’s ‘India Modern’ bridal collection presented by Taj Mahal Tea was a stunning offering at the fashion week.

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