The Luxury Walk-Through at Anita Dongre’s new flagship store

Anita Dongre - Qutub Store  (23)

Luxury lies in every detail that goes into the making of brand – Anita Dongre. The core philosophy of the designer and her brand ‘to revive India’s rich heirloom crafts’ manifests into tangible luxury in all of its creations.

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Rhythms of Desert By Purvi Doshi

Rhythms of Desert By Purvi Doshi

Rhythms of Desert By Purvi Doshi

Indian fashion designer Purvi Doshi showcased an exquisite collection titled ‘Rhythms of Desert’ at Bangalore Fashion Week W/F 2016. Purvi’s collection this season comprised of geometric patterns with floral highlights, coupled with a vibrant color palette, inspired by the Gypsies of the desert that are an integral part of folk art of India. The garments had a spread of oases-like Parsi embroideries incorporated with contemporary designs and silhouettes exclusively made in Khadi fabric.

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Handcrafted with love

Vvani by Vani Vats

Vvani by Vani Vats

Vvani by Vani Vats is an Indian ethnic women’s wear label launched in January 2014. The young designer believes, clothing is an essential element in expressing one’s identity, hence she offers fashion that is classic, eternal and distinctive. The label is a depiction of royal Indian handcraft, which she intermingles with archaic Indian embroideries and techniques in unconventional designs.

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Masaba for Anouk

Masaba for Anouk - green bougainvillea print kaftan crop top - Rs - 1,899

Anouk, a fashion brand from Myntra, unveiled a new collection in collaboration with Masaba, which masterfully combines quirky designs of Masaba with contemporary ethnic styles of Anouk. The trendsetting signature line ‘Masaba for Anouk’ offers stylish apparel in bright colours and eccentric patterns, bringing cheer to traditional ethnic wear. ‘Masaba for Anouk’ collection is young, unapologetic and demands responsibility of being the centre of attention.

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Saris by Rajesh Pratap Singh at Ekaya

Rajesh Pratap Singh

Rajesh Pratap Singh

Rajesh Pratap Singh’s first collection of saris was presented at Ekaya recently–a contemporary bespoke label presenting the finest textiles from Benaras; this was in fact the outcome of years he spent developing and researching handloom techniques. The collection comprised of ikat weaves in strong geometric motifs, a recurrent theme from the brand; ajrak prints, which have been given a new twist and cotton silk chanderis.

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