Interplay with Mashru Silk

Sanjay Garg SS16

Sanjay Garg SS16

Sanjay Garg is known for reviving Indian heritage through the indigenous sari, which has withstood the onslaught of time and the ubiquitous gown. Sanjay Garg of the eponymous label, Raw Mango, a debutant at the Amazon India Fashion Week Spring Summer 2016 in association with Maybelline NY, was the opening designer this season.

Continue Reading

Masaba for Anouk

Masaba for Anouk - green bougainvillea print kaftan crop top - Rs - 1,899

Anouk, a fashion brand from Myntra, unveiled a new collection in collaboration with Masaba, which masterfully combines quirky designs of Masaba with contemporary ethnic styles of Anouk. The trendsetting signature line ‘Masaba for Anouk’ offers stylish apparel in bright colours and eccentric patterns, bringing cheer to traditional ethnic wear. ‘Masaba for Anouk’ collection is young, unapologetic and demands responsibility of being the centre of attention.

Continue Reading

Shades of India Unveils the BAIYU Collection

BAIYU Collection

BAIYU Collection

What’s better than a nice rainy day spent with friends, reminiscing old times over coffee? Shades and white –Baiyu celebrates this spirit as it introduces #SOIfriends through its monsoon launch. The Baiyu collection is an ode to the rainy season in Japan known as baiyu, which literally transforms to ‘plum rain’, because it coincides with the season of plums ripening.

Continue Reading

Ogaan Gets Digital

Applique Flower & Bird Jacket by Studio Petticoat. Pink Moon Jhumkis by Neelum Narang.

Applique Flower & Bird Jacket by Studio Petticoat. Pink Moon Jhumkis by Neelum Narang.

After completing 25 years of retail operations, this year Ogaan is excited to announce the launch of its online store, Ogaan.com. Ogaan’s highly curated collections promoting crafts, textiles and made in Indian luxury are now just a click away.

Continue Reading

An ode to Gulmarg Valley—by Payal Singhal

Aditi Rao Hydari walks for Payal Singhal at Wills India Fashion Week Spring/Summer 2014

Aditi Rao Hydari walks for Payal Singhal at Wills India Fashion Week Spring/Summer 2015

‘Firdaus’ by Payal Singhal is an ode to the enchanting Gulmarg valley in Kashmir, where time seems to have stood still—where paradise is not a paradox. The designer charmed the audience at Wills India Fashion Week with her toned down, super elegant Spring/Summer 2015 collection.

Continue Reading