In the era of startups, three IIM Calcutta Alumnus have come out with a unique service providing app—StyCity. This app caters to women (mostly) and men; and it offers beauty, wellness, fitness and sports services. They are only functional in Gurgaon for the time being; but, they plan to invade greater territories soon. The founders, Ajay Bansal, Alok Sinha and Abhishek Reddy speak to The Lifestyle Potpourri about what lead them tap this market, and their special Women’s Day plans.
“We conceptualized Stycity sometime back in June last year. We could sense a business opportunity looking at a number of problems and inefficiencies in the way customers (including ourselves) interact with the beauty, fitness, and wellness ecosystem—lack of reliable information about various options (both in terms of services as well as service providers), lack of transparency in pricing, lack of relevant, structured content and knowledge to list a few… Also, despite a few branded chains doing well in these segments, the market today is largely unstructured, and businesses can do well with all the help they can get in terms of not just marketing and showcasing themselves, but also in running their operations in an efficient way (read: capacity utilization, moving away from blind discounting, etc.),” says Alok. Continue Reading