Interplay with Mashru Silk

Sanjay Garg SS16

Sanjay Garg SS16

Sanjay Garg is known for reviving Indian heritage through the indigenous sari, which has withstood the onslaught of time and the ubiquitous gown. Sanjay Garg of the eponymous label, Raw Mango, a debutant at the Amazon India Fashion Week Spring Summer 2016 in association with Maybelline NY, was the opening designer this season.

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Masaba for Anouk

Masaba for Anouk - green bougainvillea print kaftan crop top - Rs - 1,899

Anouk, a fashion brand from Myntra, unveiled a new collection in collaboration with Masaba, which masterfully combines quirky designs of Masaba with contemporary ethnic styles of Anouk. The trendsetting signature line ‘Masaba for Anouk’ offers stylish apparel in bright colours and eccentric patterns, bringing cheer to traditional ethnic wear. ‘Masaba for Anouk’ collection is young, unapologetic and demands responsibility of being the centre of attention.

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Saris by Rajesh Pratap Singh at Ekaya

Rajesh Pratap Singh

Rajesh Pratap Singh

Rajesh Pratap Singh’s first collection of saris was presented at Ekaya recently–a contemporary bespoke label presenting the finest textiles from Benaras; this was in fact the outcome of years he spent developing and researching handloom techniques. The collection comprised of ikat weaves in strong geometric motifs, a recurrent theme from the brand; ajrak prints, which have been given a new twist and cotton silk chanderis.

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Minakari Gets a Modern Touch

Alpana Gujral's collection

Alpana Gujral’s collection

Alpana Gujral is a distinguished jewelry designer from New Delhi, India who has been arduously perfecting her craft for over 25 years.  Over the years she has worked closely with master craftsmen from the state of Rajasthan to develop her signature style of jewelry–a marriage of traditional styles with contemporary forms.

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Shades of India Unveils the BAIYU Collection

BAIYU Collection

BAIYU Collection

What’s better than a nice rainy day spent with friends, reminiscing old times over coffee? Shades and white –Baiyu celebrates this spirit as it introduces #SOIfriends through its monsoon launch. The Baiyu collection is an ode to the rainy season in Japan known as baiyu, which literally transforms to ‘plum rain’, because it coincides with the season of plums ripening.

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