The Luxury Walk-Through at Anita Dongre’s new flagship store

Anita Dongre - Qutub Store  (23)

Luxury lies in every detail that goes into the making of brand – Anita Dongre. The core philosophy of the designer and her brand ‘to revive India’s rich heirloom crafts’ manifests into tangible luxury in all of its creations.

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Fusion Statement Jewellery

The Muslin Bag’

The Muslin Bag

To meet the growing demand in costume jewellery, multi-designer e-store ‘The Muslin Bag’ (started by entrepreneur Farzad Behruzi in August 2015) introduces a whole new collection of fusion statement jewellery to complement both western and Indian outfits.

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Handcrafted with love

Vvani by Vani Vats

Vvani by Vani Vats

Vvani by Vani Vats is an Indian ethnic women’s wear label launched in January 2014. The young designer believes, clothing is an essential element in expressing one’s identity, hence she offers fashion that is classic, eternal and distinctive. The label is a depiction of royal Indian handcraft, which she intermingles with archaic Indian embroideries and techniques in unconventional designs.

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Interplay with Mashru Silk

Sanjay Garg SS16

Sanjay Garg SS16

Sanjay Garg is known for reviving Indian heritage through the indigenous sari, which has withstood the onslaught of time and the ubiquitous gown. Sanjay Garg of the eponymous label, Raw Mango, a debutant at the Amazon India Fashion Week Spring Summer 2016 in association with Maybelline NY, was the opening designer this season.

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Saris by Rajesh Pratap Singh at Ekaya

Rajesh Pratap Singh

Rajesh Pratap Singh

Rajesh Pratap Singh’s first collection of saris was presented at Ekaya recently–a contemporary bespoke label presenting the finest textiles from Benaras; this was in fact the outcome of years he spent developing and researching handloom techniques. The collection comprised of ikat weaves in strong geometric motifs, a recurrent theme from the brand; ajrak prints, which have been given a new twist and cotton silk chanderis.

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