PostFold is an online men’s and women’s wear apparel brand started by Ashish Gurnani and Aashray Thatai, headquartered in Gurgaon. The brand targets young professionals looking for ‘desk-to-dinner’ apparel, which means clothes that work for both work and after. All the products are extremely high quality whereby it is trying to bridge the gap between affordable low quality apparel.
Vvani by Vani Vats is an Indian ethnic women’s wear label launched in January 2014. The young designer believes, clothing is an essential element in expressing one’s identity, hence she offers fashion that is classic, eternal and distinctive. The label is a depiction of royal Indian handcraft, which she intermingles with archaic Indian embroideries and techniques in unconventional designs.
Anouk, a fashion brand from Myntra, unveiled a new collection in collaboration with Masaba, which masterfully combines quirky designs of Masaba with contemporary ethnic styles of Anouk. The trendsetting signature line ‘Masaba for Anouk’ offers stylish apparel in bright colours and eccentric patterns, bringing cheer to traditional ethnic wear. ‘Masaba for Anouk’ collection is young, unapologetic and demands responsibility of being the centre of attention.
After completing 25 years of retail operations, this year Ogaan is excited to announce the launch of its online store, Ogaan.com. Ogaan’s highly curated collections promoting crafts, textiles and made in Indian luxury are now just a click away.
Ashutosh Maheshwari is the proud owner of Lemon Trunk—as the name resonates, this label celebrates the best of quirk and pop art, printed innovatively on bags. Their designs are vibrant and refreshing, and their colour palettes are spunky. From floral patterns in shocking hues to Aztec prints in a brand new avatar, this label has struck a chord with the young and peppy! Ashutosh talks to us about LT’s fun designs, pocket-friendly rates, and their range of products.